If there’s one beauty signature I’ll never give up, it’s a bold red matte lip. It’s the kind of look that feels just as at home during a coffee run as it does on a night out. So when Gucci Cosmetics invited me to celebrate the launch of their Sensuous Deep-Matte Lipstick line, I knew it was going to be a match made in heaven.
The color range in this collection is breathtaking—each shade with its own personality and mood. The inspiration was instant. In fact, I went all in for this shoot: I cut my hair, dyed it darker, and leaned into that timeless little-black-dress-meets-classic-red-lip aesthetic. It’s amazing how a lipstick can inspire an entire look.
And of course, the formula had to live up to the Gucci name. With Pat McGrath—the legendary creative director behind Gucci Beauty—at the helm, my expectations were sky-high. The result? Beyond impressive.
A Matte That Doesn’t Quit
Here’s the thing about matte lipstick: it’s notoriously tricky. Too often, it dries out the lips, flakes halfway through the day, or clings to every fine line. But this formula is in a league of its own. It glides on like silk, feels surprisingly comfortable, and stays put for hours without a hint of caking.
I wore it all day during the shoot—through multiple outfit changes, endless posing, and yes, plenty of coffee—and by the end, my lips still looked freshly applied. That alone makes it a standout in my book.
But let’s talk about pigment. Every single shade in the collection is saturated, bold, and unapologetic. My current obsession is Iconic Red—a fiery, statement-making hue kissed with a touch of orange. It doesn’t just sit on your face; it lights it up.
Small Tube, Big Impact
Another detail I love? The compact size of the lipstick tube. It makes precision application effortless, which is essential when you’re painting on something as dramatic as a red lip. No room for error here—this lipstick was made to deliver that perfectly sculpted, camera-ready finish.
And honestly, isn’t that the best part about a red lip? It’s instant confidence in a single swipe.
An Invitation to Celebrate
To mark the launch of the Sensuous Deep-Matte Lipstick line, I’ll be in Houston, Texas, this coming Sunday, June 12th, from 2 to 4 PM, at Saks Fifth Avenue. It’s more than just a launch party—it’s a chance to learn from Gucci Beauty’s pros, pick up insider tips, and, of course, sip champagne while trying out the new shades for yourself.
I would absolutely love to see my Houston readers there. Bring your best friend, your mom, your sister—anyone who loves beauty and a good red lip. Trust me, this is one of those events you’ll want to mark in your calendar.
The Red Lip Legacy
Red lipstick has always been more than just makeup—it’s a statement, a tradition, and sometimes even armor. Gucci’s new collection manages to honor that history while making it feel fresh and modern. Whether you’re a longtime matte devotee or someone who’s always been wary of the formula, this line has something worth trying.
I can’t wait to celebrate this launch with some of you in person. Until then, I’ll be wearing Iconic Red, letting it do exactly what the best beauty products do: make you feel like the most confident version of yourself.
