Good morning, friends! Consider this your friendly little PSA: sale season is officially here. If you’ve been waiting for the right moment to scoop up a piece you’ve been eyeing all spring, this might be it. Net-a-Porter has kicked off its summer sale, and ASOS is sweetening the deal with an additional 25% off all purchases when you use the code SPRING4IT. That’s the kind of news that makes my coffee taste even better this morning.
Whenever a big seasonal sale rolls around, I like to take a step back and think about the pieces that will actually add depth to my wardrobe—not just what feels exciting in the moment. For me, this sale season is all about statement dresses with personality, the kind of denim you’ll reach for a hundred times, and those little extras that can completely transform an outfit.
Swingy Dresses That Feel Like Summer Dreams
At the top of my list? The ethereal, sculptural pieces from Molly Goddard and Cecilie Bahnsen. Every time I see one of their dresses, I feel like I’m looking at wearable art—silhouettes that are playful yet architectural, soft yet commanding. There’s something so joyful about their volume and movement; they feel like the antidote to minimalist basics and the perfect way to let your outfit speak before you even say a word.
And of course, Jacquemus is also bringing his signature mix of whimsy and sophistication into the sale. His dresses always strike that magical balance of chic and unexpected—whether it’s an asymmetrical hem, clever cutouts, or sun-drenched colors that just scream summer holiday. If you’re looking for a piece that makes you feel instantly put together, a Jacquemus dress is never the wrong answer.
Denim That Lasts Beyond the Trends
On the more practical side, I have to admit I can never resist browsing the denim section during a big sale. Jeans are my forever weakness. Net-a-Porter’s lineup right now is especially tempting, with washes and cuts that feel fresh but still wearable for everyday.
A good pair of jeans is like the glue of a wardrobe—they anchor all those statement pieces while still managing to be the star of the show when styled simply. Personally, I’m leaning toward relaxed fits and mid-washes right now, but there are plenty of classics in the mix too. And truly, a sale is the best time to experiment with a silhouette you wouldn’t normally splurge on.
Building a Smarter Sale Strategy
It’s easy to get swept up in the thrill of markdowns (we’ve all been there, adding ten things to cart “just in case”), but I like to think of these sales as an opportunity to refine rather than clutter. The best questions to ask yourself before hitting checkout:
- Will this piece work with things I already own?
- Does it fill a gap in my closet, or is it just a pretty distraction?
- Can I see myself reaching for it six months—or even six years—from now?
With designers like Molly Goddard, Cecilie Bahnsen, and Jacquemus, the answer is often yes. These are pieces that feel collectible—timeless in their artistry, even if they’re bold. And with jeans, it’s about finding that perfect fit you’ll lean on again and again.
A Final Note
So whether you’re in the mood for a dreamy statement dress, the perfect pair of jeans, or just want to browse for inspiration, this sale season is well worth a look. I’ve rounded up a few of my favorite finds below—pieces that feel special but also versatile enough to really earn their spot in your wardrobe.
Happy browsing, and happy saving! Sometimes, the best part of sale season isn’t just scoring a deal, but finding that piece you’ll fall in love with all over again every time you wear it.
